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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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As a first time attendee of Goafest, which is now taking place in Mumbai, for the first time in the history of this festival. With the theme 'The Age of Adaptability', let us delve into this with an open mind and with a spirit of innovation
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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Industry leaders delve into technology, human creativity and sustainable practices to shape tomorrow's design landscape at the 5th edition of BW Future of Design Summit 2024
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From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024
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Rajdeepak Das, Publicis Groupe’s CCO for South Asia and Leo Burnett’s South Asia Chairman, sees data as creativity’s indispensable ally
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Anita Kotwani, CEO Media, South Asia at dentsu on why media companies are focussing on AI
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With a recharged mindset, dentsu South Asia advocates collaboration among creative agencies, brands, AI and tech for the best output under CEO Harsha Razdan's leadership
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Shriram Iyer, Co-founder and Group CCO, Quotient Ventures (Tilt Brand Solutions, Vector Brand Solutions) foresees advertising's future shaped by tech & brand experiences
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Navin Talreja, Co-founder of The Womb prioritises 'Idea' first but acknowledges technology playing a central role in their campaigns
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According to Devaiah Bopanna, Co-founder of Moonshot, talent acquisition and retention is a notable hurdle in the creative advertising industry
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