Articles for Digital

WION, Zee Business' Chief Business Officer Madhu Soman Departs

Before joining WION and Zee Business, Soman served at Bloomberg for over seven years as the Head of Broadcast Sales, Asia-Pacific

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PR & Corp Comm Hires & Promotions: PepsiCo India, Redhill Communications

A glance at the hiring and promotions in the PR and corporate communications industry

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Hires & Promotions: Yum! Brands, SG Sports & Entertainment, Aerospike, Laqshya Group, Nofiltr.Group, Zetwerk, Snowflake

A quick look at new hirings, promotions and people movements this week

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Parle Fab's New Campaign Transforms Snacking Into An Adventure For Kids

The campaign has been conceptualised and crafted by League Brand Partner and Paperboat films

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SBI Life Partners With Lucknow Super Giants To Promote Protection, Financial Security

Under this collaboration, the SBI Life logo will prominently feature on the helmets of Lucknow Super Giants players, drawing a parallel between the protective role of a helmet on the cricket field and the importance of life insurance

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Sudhanshu Vats & Kavinder Singh To Lead Pidilite Industries As MD & Joint MD

Vats and Singh are scheduled to assume their roles as Managing Director and Joint Managing Director in April 2025, following the conclusion of the current Managing Director Bharat Puri's term

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Dentsu Creative India Lands Integrated Creative Mandate For Popeyes

The agency will manage Popeyes account from their Gurugram office

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Puma's New Campaign Unites Kareena Kapoor Khan, Mary Kom For Women's Premier League

Masaba Gupta, Vineeta Singh and Faye D’Souza also join forces with Puma to elevate Women's Premier League and tackle gender bias in sports viewership

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