Articles for Digital

Reprise Launches Global Ecommerce Unit, Reprise Commerce

Special business unit to provide a holistic approach to eCommerce with insight into a brand’s entire digital footprint, reaching beyond media into customer experience, content, supply chain and operations.

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Indian Consumers Experience A Fundamental Change In Behavior Driven By Health, Privacy & Hyper-localization: EY Report

As the country moves to the next and beyond horizon of the pandemic, the study cites that a large part of the population will continue to remain cautious, with most transactional activities like shopping in a mall, travelling, eating out, going to the theatre etc. continuing to be at halt.

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InfluencerActive Platform Considers B2B Marketplace For Marketing

On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.

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Digital Media Literacy Needed To Combat Fake News

As digital becomes mainstay in India, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India, Prakash Javadekar, cautions against the ills of fake news and way to guard against it

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OTT Subscription Purchase And Viewing Witness Spike During Covid-19: FLYX Survey

Netflix is the most popular platform in India, followed closely by Amazon Prime

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Indian Smartphone Users Seek Immersive Audio Experiences For Content Consumption During Lockdown: CMR Study

The study aimed at understanding how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.

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EnableX.io Introduces FaceAI - Face Analysis And Emotion Recognition AI To Deliver Business Intelligence

FaceAI enables companies with deep insights into the emotional impact of each conversation, providing smarter, more contextual and dynamic customer engagements.

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HUL, SBI Form Partnership For Digital Payments

The partnership will enable digital solutions for retailers and customers of HUL

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