Omnicom's OMG To Handle Media Duties Of Tata Motors' Passenger Vehicles Biz: Report

According to reports, Tata Motors has completed the pitch for its media planning and purchasing account for passenger vehicles, estimated to be worth Rs 450 crore. Having started the pitch earlier this year, Tata Motors has chosen to combine all of its marketing planning and purchasing operations with Omnicom's marketing Group.

Above-the-line, internet, and outdoor advertising were all part of Tata Motors' media mandate, which covered both electric and internal combustion engine automobiles. Currently, agencies including Lodestar UM, OMD, Dentsu, and Madison handle the company's media needs.

According to the most recent TAM AdEx data, the automobile industry's TV advertising expenditure has significantly decreased in the first half of 2024 (January to June) as compared to the same time the previous year. On the other hand, the industry has seen a boom in other media platforms, with print advertising rising by 25 per cent, radio by 14 per cent, and digital media by an astounding 55 per cent in the first half of 2024.

The majority of these agreements are anticipated to be completed by the end of the year. In the meantime, media accounts totalling more than Rs 2,000 crore are presently being negotiated, including those for businesses like Dabur India, Tata Consumer Products, Hero MotoCorp, and Kotak Mahindra.

According to Tata Motors' most recent sales report, total sales for October 2024 decreased somewhat to 82,682 units from 82,954 units in the same month the previous year. Domestic sales increased slightly from 80,825 units in October 2023 to 80,839 units, according to the business.

Sales of passenger vehicles, which include both conventional and electric versions, decreased slightly in October 2024, from 48,637 to 48,423 units. Domestic sales of passenger vehicles fell to 48,131 units, a little decrease from 48,337 units in the previous year.