Articles for Digital

Clarks Streamlines Omnichannel Strategy With Fynd

Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales

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Kotak Mahindra Bank Brings The Stadium Feeling To Every Fan’s Smartphone, With Their Campaign

Kotak Mahindra Bank gave the audience a chance to show their #TeamLove and flaunt their support in a unique manner.

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Twitter Launches ArtHouse To Empower Brands To Create Engaging Twitter-First Content

In India, the ArtHouse team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.

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Reprise Launches Global Ecommerce Unit, Reprise Commerce

Special business unit to provide a holistic approach to eCommerce with insight into a brand’s entire digital footprint, reaching beyond media into customer experience, content, supply chain and operations.

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Indian Consumers Experience A Fundamental Change In Behavior Driven By Health, Privacy & Hyper-localization: EY Report

As the country moves to the next and beyond horizon of the pandemic, the study cites that a large part of the population will continue to remain cautious, with most transactional activities like shopping in a mall, travelling, eating out, going to the theatre etc. continuing to be at halt.

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InfluencerActive Platform Considers B2B Marketplace For Marketing

On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.

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Digital Media Literacy Needed To Combat Fake News

As digital becomes mainstay in India, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India, Prakash Javadekar, cautions against the ills of fake news and way to guard against it

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OTT Subscription Purchase And Viewing Witness Spike During Covid-19: FLYX Survey

Netflix is the most popular platform in India, followed closely by Amazon Prime

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