SBI Life Partners With Lucknow Super Giants To Promote Protection, Financial Security

Tarannum Manjul Mar 01, 2024

SBI Life Insurance, a leading private life insurer in India, has announced a strategic collaboration with the Lucknow Super Giants (LSG) franchise as the 'Lead Helmet Partner' for the upcoming 2024 cricketing season. This partnership aims to leverage the popularity of cricket to promote a culture of protection and financial preparedness among a wider audience.

In a glittering event held in Lucknow on Thursday, the company’s senior officials unveiled the Helmet with Logo along with LSG team members Shivam Mavi and Amit Mishra.

Under this collaboration, the SBI Life logo will prominently feature on the helmets of Lucknow Super Giants players, drawing a parallel between the protective role of a helmet on the cricket field and the importance of life insurance in safeguarding individuals and families off the field. Just as a helmet shields players from on-field risks, life insurance offers financial security, enabling individuals to pursue their aspirations without worries.

Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, expressed his thoughts on the association, emphasising the emotional significance of protection and financial security. He stated, “Our association with Lucknow Super Giants underscores the need for protection at a deep emotional level, emphasising on ‘Irradon Ki Suraksha,’ which recognizes the need for individuals to stay focused on their dreams. As a brand, SBI Life provides the necessary impetus through insurance, enabling individuals to stay focused on their dreams.”

Sharma highlighted the power of sports in captivating millions and driving meaningful conversations. He expressed excitement about the collaboration with Lucknow Super Giants, aiming to reach cricket enthusiasts across the country and raise awareness about the importance of life insurance.

Amit Jhingran, MD and CEO SBI Life stated that this partnership looks at targeting young consumers and making them more aware of insurance. As an 'Official Partner' to BCCI for the period of three years (2023-2026) in domestic & international seasons, SBI Life continues to forge partnerships to promote the spirit of cricket and raise awareness about life protection.

He added that this collaboration with Lucknow Super Giants seeks to spark a nationwide conversation about the significance of life insurance and empower individuals to build a more secure future for themselves and their loved ones.

The partnership between SBI Life and Lucknow Super Giants represents a shared commitment to championing the power of protection and igniting positive change in the lives of millions, both on and off the cricket field.