Dentsu Creative India Lands Integrated Creative Mandate For Popeyes

Dentsu Creative India secured the integrated creative mandate for the American fried chicken restaurant chain, Popeyes. The agency won the account after a multi-agency pitch and will manage it from their Gurugram office. Popeyes presently operates in 11 cities across India, boasting 33 stores in its portfolio.

Ujjwal Anand, Managing Partner – North, Dentsu Creative India said, "Popeyes has a cult status in the world, and we’re excited to partner with them in their journey in India. We hope to build on the brand’s legacy and of course, the crazy love.” 

Under the mandate, Dentsu Creative will be responsible for creating creative solutions for Popeyes India. This encompasses the formulation of brand strategy, identity, communication, and a strong digital footprint. 

Gaurav Pande, Executive Vice President and Business Head, Popeyes India added, “We were impressed by Dentsu Creative’s strategic vision and creative acumen during the pitch process. Their understanding of our brand ethos, the Indian culture and their ability to translate it into share-worthy campaigns stood out. We are confident this collaboration will bring a fresh perspective to our marketing efforts in India."

Furthermore, Dentsu Creative India will explore the nuances of Indian culture and preferences, strategically integrating them into inventive and engaging campaigns crafted to connect with the target audience. Employing a well-thought-out blend of traditional and digital media channels, the agency aims to amplify the brand's presence and extend its reach in the varied Indian market.

Joy Mohanty, Chief Creative Officer – North, Dentsu Creative India commented, “Winning the pitch is great, but winning the hearts and minds of Indian foodies is going to take some work. And we're ready for it! The possibilities to embed Popeyes in desi pop culture already have us pumped. So, it's only going to get more interesting from here.”