Parle Fab's New Campaign Transforms Snacking Into An Adventure For Kids
Parle Products unveiled a new campaign 'Fab Feel' for its dark shell cream biscuits, Parle Fab!. The objective of this campaign is to establish Parle Fab! as the go-to snack for kids, providing an alternative to conventional biscuits, injecting a sense of fun into their snacking experience.
Speaking about the campaign, Mayank Shah, Vice-President, Parle Products said, "Our objective through this campaign is to elevate the Parle Fab! experience beyond being just a biscuit; transforming it into a symbol of joy and excitement for children. We are confident that the animated experience depicted in the TVC will deeply relate with our young audience, evoking a sense of fabulousness and tempting them to snack on the irresistible chocolaty taste of Fab. This campaign represents a small yet significant effort to offer children a fun break from their monotonous routines. Additionally, we aspire to foster stronger connections with our audience through this engaging campaign and deepen Parle's relationship with them.”
Conceptualised and crafted by League Brand Partner and Paperboat films, the 'Fab Feel!' campaign immerses children into a world of chocolatey amusement parks as soon as they savour the initial bite of Parle Fab biscuits. The aim is to engage the target audience with an enchanting encounter, transporting kids to a chocolate-filled wonderland that serves as a break from their usual routine, bringing joy to their spirits and elevating their mood.
Parle Fab cream biscuits are available in two variants - chocolate and vanilla flavours.
