As India celebrates the remarkable 65-year journey of TV, Zee Entertainment has unveiled a #ThankyouTV campaign to honour this iconic medium’s role in shaping lives, bringing families together, and fostering a deep connection between viewers and their screens. The campaign is a poignant film that beautifully portrays the enduring bond between a sofa and a TV screen, symbolising how people naturally gravitate towards comfort while immersing themselves in the storytelling magic of television.
TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.
Commenting on the campaign, Kartik Mahadev, CMO, Content SBU & Brand Management, Zee, says, "There was a time when families and entire mohallas gathered around a single screen, sharing laughter and stories, igniting a sense of community. Today, with 210 million homes embracing the magic of television, it remains a powerful collective experience, as over 10 crore homes watch TV together every single minute. The #ThankYouTV campaign celebrates this remarkable journey, honouring TV's unparalleled ability to bridge generations and power dreams. It shines a spotlight on Zee’s unwavering dedication to creating extraordinary storytelling that evolves with every heartbeat of our diverse culture.”
Conceptualised by Publicis India, a part of Publicis Groupe, with Creative Directors Aman Mannan and Shitu Patil bringing this to life, the film captures the unique story from the perspective of a sofa. It highlights television’s enduring importance in the lives of people and how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.
Oindrila Roy, Managing Director, Publicis India, shares, “With the 'Thank You TV' campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. At Publicis India, we are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”
Sharing insights on the campaign, Aman Mannan, National Creative Director, Publicis India states, “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect. It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. 'Thank you, TV' campaign is Sofa's ode to TV.”
In the last 65 years, TV characters have deeply impacted and left lasting impressions on viewers. They have played a pivotal role in inspiring millions, shaping cultures, and bringing hyperlocal communities together. To further champion the Power of TV narrative and celebrate these beloved characters, Zee recently launched ‘Dil-fluencer campaign’, the tongue-in-cheek TVC starring Jackie Shroff. This campaign along with #ThankYouTV come together to beautifully narrate a strong message about TV’s virtues and relevance in the many Bharats today.
