Articles for Digital

Club Mahindra's New Campaign Highlights The Value Of Family Time

The campaign, 'A Gift of Happiness' underscores how Club Mahindra memberships enhance vacation experiences highlighting their offerings

Read More
Abby Awards Powered By One Show Introduces New Categories In 2024

The Red Abby now includes 'Sustainable Development and Meaningful Practices' and Green Abby' expands to include 'Life on Land'

Read More
Delhi High Court Rules Against Bloomberg In Zee Appeal

The Delhi High Court has affirmed the Sessions Court's ruling against Bloomberg, directing the platform to remove the article deemed defamatory towards the company

Read More
Crompton’s Latest TVC Puts The Focus On Indirect Lighting Of Trio Range

Presenting the Trio Ceiling Lights, the campaign showcases its feature of indirect lighting in a setting that mirrors everyday life

Read More
AI Is Now: Embracing Accelerated Change In Advertising

Media.Monks’ Michael Dobell stresses the transformative power of AI, noting the potential opportunities for innovation

Read More
Kenstar Onboards Rajkummar Rao & Patralekhaa As Brand Ambassadors

Kenstar is rapidly expanding its footprint into other durable goods segments. This collaboration has yielded a summer campaign titled ‘AC wali thandak, ab Kenstar coolers mein’, starring Rao and Patralekhaa

Read More
Navigating Cultural Diversity: Martech Strategies For Targeted Advertising In India

BW Marketing World spoke to industry experts about how martech strategies adapt to the diverse cultural landscape of India to ensure targeted advertising, as well as the significance of storytelling in martech campaigns aimed at diverse cultural groups in India

Read More
Nivea's Geetika Mehta Charts A Path Of Transformation & Inclusion

"By embracing curiosity with openness, you grow. With growth comes more confidence and willingness to be brave, which then is the fountainhead for innovation and creativity”, Mehta shares in an exclusive conversation with BW Marketing World

Read More

Subscribe to our newsletter to get updates on our latest news