Club Mahindra's New Campaign Highlights The Value Of Family Time

Club Mahindra introduced a new TV commercial, 'A Gift of Happiness', focusing on the concept of giving the cherished gift of quality family time with a Club Mahindra membership.

Aligned with the brand's commitment to offering memorable family vacations, the campaign showcases a son's heartfelt act of gifting his parents a 25-year Club Mahindra Membership. This gesture symbolises the deep bond of family and the enduring essence of love, emphasising the importance of spending quality time together. It underscores how Club Mahindra memberships enhance vacation experiences, highlighting their offerings.

Sharing his thoughts on the campaign, Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, says, “Focusing on the enduring love between parents and children, our new campaign celebrates the essence of gifting exceptional holiday experiences to your loved ones. Gifting enables both parents and children to recreate fond memories, appreciate the sacrifices, and nurture the family bond. It emphasizes the deep connection that family members share, as well as the importance of making memories through exciting holiday experiences that will be cherished for a lifetime.

With Club Mahindra's offerings of 125+ resorts and 2000+ experiences, we aim to create deeper relationships and remarkable memories for families that will last a lifetime."

The film begins with a touching moment of a couple striving for quality time, interrupted by their son's gift of a Club Mahindra membership for their anniversary. Beyond a mere present, it symbolises gratitude for their sacrifices. The film captures this gesture, highlighting how enriching holiday experiences can deepen family ties.

It also emphasises the universal desire for rejuvenating vacations, regardless of age. This sentiment resonates with the longing for significant family moments and emphasises the importance of creating enduring memories.

The campaign is live across major leading channels and social media platforms.