Crompton’s Latest TVC Puts The Focus On Indirect Lighting Of Trio Range
Crompton Greaves Consumer Electricals, renowned for its innovations in lighting solutions, has unveiled a multimedia campaign to introduce its latest Trio Lights range. Presenting the Trio Ceiling Lights, the campaign showcases its feature of indirect lighting in a setting that mirrors everyday life. This innovative technology eliminates glare on TV screens, promising a captivating ambience aptly described as ‘Mood Jaisa Lighting Waisa’.
The newly launched TVC by Crompton depicts a couple's routine, emphasising how the Trio range transforms their home lighting experience. Say goodbye to the hassle of adjusting lights or battling screen glare; Trio's specialised indirect lighting sets the stage for an immersive viewing experience. It ensures that viewers can fully immerse themselves in their favourite shows and movies without distractions.
In today's fast-paced lifestyle, evenings are synonymous with family time and entertainment. However, the annoyance of screen glare from overhead lights often disrupts this experience. Crompton's Trio lights come equipped with a ‘Theatre Mode’, featuring indirect lighting that recreates a cinema-like atmosphere in your living room. The TVC captures this innovation, portraying how innovative lighting enhances everyday entertainment experiences with just a simple click.
Speaking about the company’s latest campaign, Pragya Bijalwan, CMO, Crompton Greaves Consumer Electricals said, "At Crompton, innovation goes beyond technology. We strive to understand the evolving needs of our consumers and translate them into products that seamlessly integrate into their lives. In our latest campaign, we're thrilled to introduce Crompton's innovative Trio Lights, redefining the way consumers interact with lighting in their homes. Recognising the pivotal role lighting plays, especially during television viewing, we've introduced a ground-breaking feature: theatre mode. This mode offers indirect lighting that eliminates glare on television screens, ensuring an immersive viewing experience like never before. Trio lights also have other modes that give direct lighting and combination lighting to suit your needs like working, partying etc. Our aim with this campaign is to showcase that Crompton is not just a provider of lighting solutions, but a leader in revolutionising how people experience and interact with light in their homes.”
Crafted by BBDO, the debut TVC embarks on a journey alongside a cricket-loving couple whose game night is marred by harsh overhead lighting. Their frustration with the glare disrupting the match unfolds vividly, setting the stage for Crompton's Trio Lights to revolutionise their viewing experience. Presenting three distinct modes, the film illustrates the versatility and joy these lights bring.
From cosy movie nights in Theatre Mode to focused work sessions in Work Mode, and electrifying parties in Party Mode, the film seamlessly transitions between scenarios, showcasing the adaptability of Trio Lights to complement various activities. It underscores that these lights aren't just about illumination; they integrate into everyday experiences, transforming ordinary moments into cherished memories.
The TVC emphasises that Trio Lights go beyond mere illumination; they become an essential part of enriching our lives, adapting to our shifting moods and desires. It's about enhancing ambience, elevating experiences, and crafting unforgettable moments, all with a simple flick of a switch.
Hemant Shringy, Chief Creative Officer, BBDO India adds, “Being the category leader, Crompton products are intuitively innovative. As consumers, we tend to live with or make peace with small irritants. But as a brand that puts its consumers first, Crompton constantly challenges the status quo. Why should you have to move the angle of the TV give up on your favourite spot or make huge architectural adjustments to your room just because of the light that throws glare on the TV? Every innovation from Crompton is towards enhancing the user’s everyday experience.”
The comprehensive campaign will debut on television and will subsequently be expanded across diverse platforms including digital and cinema, maximising its reach and impact.
