Vakeel was the former Vice Chairman of Lowe Lintas and was fondly referred to as the ‘Last of the Mad Men in Indian advertising’ by colleagues and agency CEO Joseph George
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The TV commercial has been conceptualised by Ogilvy & Mather, India
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In terms of user consumption, the leading content categories were national news, sports and entertainment, comprising 19 per cent, 18 per cent and 16 per cent of the total
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The summer campaign embodies the brand's ethos of courage and overcoming fear, resonating with its iconic tagline, 'Darr ke Aage Jeet Hai'
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ZEE Entertainment Enterprises implements strategic changes to enhance accountability and optimize resources under Punit Goenka's leadership
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Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul are among the brands onboarded
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Dream11 maintains the lead sponsorship rights for the Team India jersey from 2023 to 2027
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Reliance's equity stake in Viacom18 will surge to 70.49 per cent on a fully diluted basis
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