Abby Awards Powered By One Show Introduces New Categories In 2024
The Abby Awards powered by One Show in 2024 maintains its global relevance by aligning with festivals such as The One Show, Cannes and ADFEST, incorporating trending categories.
A new sub-category, 'Best Use of AI', has been introduced in both the Digital and Technology Verticals, reflecting the trending subject of the year. Additionally, copywriting for web and digital craft has been included in Still Digital and Digital Verticals.
Commenting on the new categories, Ajay Kakar, Chairman of the ABBY Awards powered by One Show 2024 commented, “The world around us is changing by the day, and the Abby Awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like Digital, Mobile and Technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”
With the expanding scope of Health and Wellness communication, a new category named 'Health' has been incorporated this year. It includes sub-categories such as 'OTC Oral Medicines', 'OTC Products' and 'Nutraceuticals'. Additionally, a new award category, 'Health Specialist of the Year', recognises outstanding performance by a company in this vertical.
Dheeraj Sinha, Co-chair of ABBY Awards powered by One Show 2024 said, “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in Forest Conservation, Sustainable Development and Meaningful Practices.”
The Red Abby includes 'Sustainable Development and Meaningful Practices', addressing climate action and responsible consumption. 'Green Abby' focusing on planet conservation has expanded to include 'Life on Land', aiming to protect forests and prevent ecological destruction.
