Articles for Digital

Godrej Capital Redefines To Empower Women With #LimitlessGrowth

The campaign aims to reshape perceptions of women by fostering a fresh perspective on their capabilities and opportunities

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SRK To Endorse Joy Personal Care’s Face Wash Category

SRK, along with the brand’s existing ambassador Sanya Malhotra, will endorse the flagship product, Joy Lemon Face Wash, in the upcoming commercial set to debut during IPL 2024

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Adfactors Joins Forces With Boby Kurian To Launch StratInk Consulting

Bahal and Chaturvedi, the founders of Adfactors PR, one of South Asia's premier public relations firms, are partnering independently. In his role as Co-founder and Managing Director, Boby Kurian will spearhead the leadership and management of StratInk Consulting

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PepsiCo's Saakshi Verma Menon Advocates Empathy In Leadership

Innovation and creativity thrive by understanding consumers, addressing unspoken needs and enhancing lives in ways unarticulated by consumers, stressed Menon in an exclusive conversation with BW Marketing World

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Aldo Extends Partnership With Janhvi Kapoor & Aditya Roy Kapur

The Apparel Group's Aldo brand introduces its Spring '24 collection, blending style and comfort with shoes crafted using Pillow Walk technology

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Titan’s Suparna Mitra Clocks Success With Heart, Mind & Spine

Quoting Shakespeare’s line – “To thine own self be true” - Mitra lends some food for thought to today’s female brigade. Always listen to and be true to yourself, she says

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Over 100 Most Influential Women Feature In BW Businessworld’s Special Edition

The special issue features interviews with leading figures such as Nandini Piramal of Piramal Pharma, Diageo India’s Hina Nagarajan, Vibha Padalkar from HDFC Life, Arundhati Bhattacharya of Salesforce India, IIT Madras Zanzibar’s Preeti Aghalayam and Actor Rani Mukerji who are driving India’s ascent into a global powerhouse

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realme Partners With Shahid Kapoor For NARZO 70 Pro 5G

The collaboration signifies realme's commitment to innovation, style and motivating the youth while anticipating the NARZO 70 Pro 5G launch to alter the smartphone landscape

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