Kenstar Onboards Rajkummar Rao & Patralekhaa As Brand Ambassadors

Kenstar has revealed its latest summer campaign featuring actors Rajkummar Rao and Patralekhaa. With Rajkummar Rao's talent and versatile portrayals complemented by Patralekhaa's relatable persona, the duo emerged as the perfect fit for the brand.

As one of the frontrunners in the industry of branded air coolers in India, Kenstar is rapidly expanding its footprint into other durable goods segments. This collaboration has yielded a summer campaign titled ‘AC wali thandak, ab Kenstar coolers mein’, starring Rao and Patralekhaa.

The television commercial (TVC) embodies a narrative that leverages the chemistry between Rao and Patralekhaa to highlight the superior style and exceptional performance of Kenstar coolers. In a delightful twist, Rao's character humorously suggests that the cooler deserves the accolade for ‘best actor’ due to its remarkable portrayal of an air conditioner. Their authentic and captivating performances, combined with the on-screen chemistry, add depth and charm to the advertisement.

Sunil Jain, CEO, Kenstar, said, “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path-breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

Neha Khullar, Head Of Marketing, Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

Speaking about the collaboration, actor Rajkummar Rao said, “I am thrilled to join the Kenstar family. Kenstar is a leader in the Coolers category and has constantly innovated to provide the industry's best cooling solutions to its customers. Coolers are the go-to product for a vast majority of our country as the summer temperatures rise. I am excited to bring Kenstar’s message of effective cooling, and helping the brand connect with the real India.”

Sharing the screen was seen with Patralekhaa, who added, “It was truly exciting to work alongside Raj to bring alive Kenstar Cooler’s message for the upcoming summer season. Kenstar’s coolers truly offer superior cooling, and unmatched styling that suits the modern lifestyle of the new India.”