Articles for Digital

Levi's Amisha Jain Leads With Purpose, Innovation & Inclusivity In Fashion Industry

The Levi’s brand has now increased nearly 50 per cent in revenue in India compared to pre-pandemic levels, making India our sixth-largest market and currently the largest in Asia, shares Amisha Jain, Senior Vice President and Managing Director of South Asia, Middle East and Africa at Levi Strauss & Co in an exclusive interview with BW Marketing World

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BJP Taps McCann Worldgroup & Scarecrow M&C Saatchi For Creative Advertising

It is anticipated that the two agencies will collaborate closely to develop innovative and impactful campaigns for the BJP for the upcoming Lok Sabha elections

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Pepsi’s Resurgence Of ‘Yeh Dil Maange More’

26 years later, ‘Yeh Dil Maange More’ has had a home-coming in India on Pepsi’s 125th anniversary

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Maharashtra Govt Waives Fees For Ads On Government Land

As per the GR, producers won't pay fees for filming on state-owned land. Instead, a simplified single-window clearance process will accelerate shooting permits

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Revolutionising Digital Presence: How Martech Transformed Indian Startups

BW Marketing World spoke to industry experts to understand the way Indian startups have implemented Martech solutions to enhance their online visibility and customer engagement and how the utilisation of data analytics and AI in Martech influences the decision-making processes of Indian startup leaders

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Rajasthan Royals, BookMyShow Renew Partnership As Official Ticketing Partner For IPL 2024

As the Exclusive Ticketing Partner, BookMyShow will leverage its expertise in handling large-scale events and its user-friendly platform to provide fans with a seamless and secure ticket-buying experience for all home matches of the Rajasthan Royals

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Broadcast Worldwide's Chairman & CEO Rathikant Basu Passes Away

Basu passed away on Sunday at the age of 82. He was the former Executive Chairman of Star India

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Prasar Bharati Appoints Navneet Kumar Sehgal As Chairman

Sehgal will assume charge of the post for a term of three years or until he reaches the age of seventy, whichever occurs earlier

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