Eno's New Film Highlights Instant Relief Anytime, Anywhere With Eno Chewy Bites

Eno introduces 'Eno Chewy Bites,' a chewable antacid available in two flavours, Tangy Lemon and Zesty Orange.

Following a TVC, the film shows a father and son enjoying a food adventure at a friend's birthday party, only to have their fun interrupted by acidity. At this crucial moment, Eno Chewy Bites emerges as a convenient saviour offering relief anytime, anywhere.

Speaking on the new Chewable format, Anurita Chopra, Head of Marketing, Haleon said, “As a legacy brand in digestive care, Eno recognises the evolving needs and preferences of its consumers. Eno Chewy Bites is a testament to our commitment to innovation and passion for enhancing everyday well-being of its consumers with a more convenient format. Our goal is to bring not just instant relief but also provide a more suitable option for consumption. With this revolutionary launch, we're offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”

The TV commercial has been conceptualised by Ogilvy & Mather, India and brought to life by Director Surjo Deb from Ubik Films.

Ritu Sharda, Chief Creative Officer, Ogilvy India (North) adds, 'We are a food-loving country. We love to eat kahin bhi kahin bhi. Which also means that acidity can strike kahin bhi kabhi bhi. Eno chewy bites is a great format to keep you ready to enjoy life no matter when acidity strikes. We’ve brought this to life in this new campaign that shows a quick-witted mother emerging as a saviour, armed with the revolutionary Chewy Bites.

Eno Chewy Bites is formulated with natural ingredients, features the potency of 1000 mg of Khatika Churna, addressing acidity in just 1 minute. This gentle-on-the-stomach remedy is suitable for adults and children aged 12 and above. It is offered in three variants, Single's pillow pouch, packs of 10 and packs of 30.

Kishlay Seth, Category Lead—Digestive Health said, “Modern lifestyle has increased out-of-home and on-the-go snacking behaviour resulting in an increased incidence of acidity when we are outside. Such situations require a fast-action solution which is convenient to carry and consume. New Eno Chewy Bites is tasty, chewable, easy to carry and requires no water, thus offering our consumers the trusted Eno relief anytime, anywhere."

To introduce the new product, Eno Chewy Bites is following a comprehensive communication and will be rolled out across major TV, print and social media platforms.