Articles for Digital

HDFC Life Reminds Consumers The Prominence of Life Insurance

The ad film serves a connection between the present campaign with its older campaign, ‘Har Sapne Ka Aadha Hissa’.

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Marketing In The Era Of Transformation

In the recent years, consumer behavior and patterns have witnessed a drastic change, resulting in marketers reshaping the strategies of their businesses and clientele.

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Influencers Discuss Brand Relationships

Experts take on the importance of influencer marketing and PR strategies for brands in today’s era

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Wakefit Signs Ayushmann Khurrana As Its Brand Ambassador

Moreover, Khurrana will also be creating awareness and educating about sleep health and its importance in the modern context

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Abu Dhabi Partners With Ranveer Singh As Destination Brand Ambassador

Singh will first appear in the ‘One Summer Isn't Enough’ campaign, as part of his two-year partnership

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70% Of Business Executives Plan To Integrate The Metaverse Into Their Organisational Activities: PwC India Report

63% of companies that are actively engaged with the metaverse expect to fully embed it within a year

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One Billion New Online Shoppers To Accelerate Digital Commerce: Finds Accenture Study

Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies

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Whatsapp Launches ‘Stay Safe With Whatsapp’ Campaign To Educate Users On Online Safety

The three-month-long campaign will focus on educating users about WhatsApp’s in-built product features and safety tools

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