Abu Dhabi Partners With Ranveer Singh As Destination Brand Ambassador
Abu Dhabi's tourism board, Experience Abu Dhabi, has appointed Bollywood actor Ranveer Singh as its official brand ambassador for the Indian market.
During the two-year partnership, Singh will share his holiday highlights, inviting Indian travellers to find their pace in Abu Dhabi and enjoy everything that the destination has to offer, from an action-packed calendar of events including IIFA, the Abu Dhabi Grand Prix and the Abu Dhabi NBA Games, to the variety of adventures and cultural experiences that can inspire, excite and restore.
Singh commences his role by starring in Abu Dhabi’s new summer campaign film, ‘One Summer Isn’t Enough’. In the film, audiences will witness Singh explore some of Abu Dhabi’s hotspots, from soaking up the sun in the chilled pools of Saadiyat Beach Club to taking in the wonder at Louvre Abu Dhabi and racing around the famous Yas Marina Circuit, before enjoying retail therapy at one of the city’s incredible malls.
Singh commented, “I am delighted to be the destination ambassador for Abu Dhabi. This is the most fun I've had behind the camera! I've been visiting the emirate for years, and it feels like a second home to me. Now, I have the opportunity to share what makes it so special with the world. Every time I visit, there is something new to discover, and I always leave with countless memories and a strong desire to return. With so much to see and do, and just a short three-hour flight from Mumbai, Abu Dhabi is a must-visit holiday destination for everyone to experience."
About 23 locations, including Qasr Al Hosn and the presidential palace of Qasr Al Watan, offer rich culture and heritage scenes. Alternatively, those looking for adventure can reach new heights at one of Abu Dhabi's many theme parks, including Yas Waterworld, Warner Bros World Abu Dhabi, and Ferrari World Abu Dhabi.
Nouf AlBoushelaibi, Executive Director, Strategic Marketing & Communication Sector, Department of Culture and Tourism - Abu Dhabi, commented: "We are excited to announce Superstar Ranveer Singh as our Abu Dhabi brand ambassador for the Indian market. With his energy and passion for travel, Ranveer embodies the spirit of Abu Dhabi - a destination that offers a diverse range of experiences for everyone to enjoy at their own pace. Through this partnership, we aim to share Ranveer's love for Abu Dhabi with India and the world and showcase the destination's unique and captivating offerings, from its unrivalled family fun to its intangible heritage and culture, stunning nature and adventure, and everything in between. We look forward to an exciting two-year journey with Ranveer, as we continue to create unforgettable experiences for our visitors."
