Articles for Digital

This Women’s Day, Kalyan Jewellers Introduces Digital Campaign #HerMilestones

The campaign ad features brand ambassador Pooja Sawant as a womenpreneur

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Musk Tweets, Last Three Months Were Extremely Tough

He says, Twitter still has challenges but is now trending to breakeven if we keep at it

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The Incredible India Opportunity: Rob Gilby, CEO Of Dentsu APAC

He identified the metaverse as the presentation of Web3, and its layers—experience, discovery, creator economy, spatial computing, decentralization, human interface, and infrastructures—as its building blocks.

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An Overview of Twitter's Ad Revenue Losses in the Final Months of 2022

In the three months that concluded on 30 June, Twitter reported a loss of USD 270 million on around USD 1.18 billion in total sales

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Over 500 Top Advertisers Left Twitter In About Three Months

A top Twitter manager informed staff that the company's daily revenue on Tuesday (January 17) was 40 per cent lower than it was on the same day a year earlier

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90% Of American Children Under The Age Of 12 Favour YouTube As Watching Platform

In addition to watching YouTube Shorts, five per cent of viewers also recall seeing YouTube Shorts advertisements

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Study Reveals Key Reason Behind Spread Of Fake News On Social Media

Just 15 per cent of the most habitual news sharers in the research were responsible for spreading about 30 per cent to 40 per cent of the fake news

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Twitter Rolls Out Annual Subscription Plan 

Elon Musk, a multibillionaire, bought Twitter for USD 44 billion last year, and since then, the firm has undergone modifications

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