Wakefit Signs Ayushmann Khurrana As Its Brand Ambassador
Wakefit has roped in Ayushmann Khurrana as its brand face to create awareness in regard to a sound sleep. Prior to the brand ambassadorship, the company launched a video featuring the actor enjoying his power nap, and refueling his energy meter on a set. As netizens got talking about the intriguing clip, Wakefit unveiled Khurrana as its new brand ambassador in its usual quirky and fun tonality.
Chaitanya Ramalingegowda, Director and Co-Founder, Wakefit.co stated, “We are delighted to have Ayushmann as our official brand ambassador, as we believe this will allow us to strengthen our brand identity across multiple regions in the country. The Wakefit consumer persona is that of someone who is progressive yet practical in their lifestyle and their purchase decisions. Ayushmann fits that persona perfectly, which makes him the ideal choice as the face of our brand. Wakefit.co shares many core values with Ayushmann, whether it is in being innovative with our choices, being truly original and authentic or appealing to a wide demographic and geographic audience base”
Khurrana will also be creating awareness and educating about sleep health and its importance in the modern context.
Ayushmann Khurrana shared, “Wakefit.co's philosophy of creating meaningful and authentic conversations with its audience around home and sleep health is something that I wholeheartedly believe in. I'm excited to join forces with a brand that values innovation and practicality as much as I do. This partnership will be an excellent opportunity to connect with diverse audience groups and help make a positive impact on their lives.”
The brand recently received its Series D funding in January 2023 and now aims to strengthen its brand-building efforts, expand omni-channel presence and category presence and scale supply chain operations.
In 2022, the company also announced its offline retail expansion and has launched 22 physical stores across the country with plans to open up more than 100 stores by end of FY24.
