With this, Mishra also agrees that it is a daunting task as a national player in the edible oil market to cater to regional preferences across the country
Read More_20240705031514_original_image_50.webp)
Millennials and Gen-Z drive 48 per cent growth in high-end spirits, prioritising quality and experience over quantity, writes Vanessa Pandita
Read More_20240705025234_original_image_29.webp)
The partnership aims to leverage Kaya's science-based products and Marico's distribution prowess
Read More_20240705024419_original_image_38.webp)
The campaign encourages individuals to pursue their passions without fear of judgment and fully embrace the analogue life by slowing down and living in the moment
Read More_20240705023532_original_image_44.webp)
Villiers will promote holistic health solutions with their flagship product, Supply6 360
Read More_20240704105821_original_image_31.webp)
Advertisers in the food and health sectors are to annually upload a self-declaration certificate and provide proof to TV channels, newspapers and online advertising platforms
Read More
This move comes for the brand to connect with the younger set of audiences, Gen Z, who also make up the highest percentage of sports superfans
Read More_20240702002243_original_image_10.webp)
Brands rush to capitalise on cricket fever as ICC Men's T20 World Cup victory opens floodgates for new campaigns and revenue-generating partnerships
Read More
