Marico and Kaya Join Forces In Beauty Partnership

Marico and Kaya collaborated where Marico will exclusively manage sales and marketing of Kaya’s 75 plus science-based personal care products outside Kaya’s clinics. The partnership leverages both companies' expertise to unlock the brand's growth potential by enhancing its market presence and accessibility.

Saugata Gupta, MD & CEO of Marico commented, “Science and efficacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s Premium Personal Care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”

Kaya offers a wide range of dermatologist-recommended products, including daily essentials and specialised solutions for acne, brightening, sun care, anti-ageing and hair care. Kaya’s products are currently available on leading ecommerce platforms and in over 70 Kaya Skin Clinics across India.

Rajiv Suri, Global CEO of Kaya stated, “We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks. Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers.”

The collaboration highlights Marico and Kaya's commitment to delivering high-quality, innovative products, ensuring the highest standards of efficacy and customer satisfaction.