Articles for Brand Stories

Big Moves: Canon India, Nestle, Benetton Group, TPV Technology

Quick look at the senior leadership movements this week

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Brands Celebrate Team India's ICC Men's T20 World Cup Triumph
Brands Celebrate Team India's ICC Men's T20 World Cup Triumph

Brands like Zomato, Swiggy, Flipkart, Adidas, Dream11 and more flood the internet celebrating Team India's win at ICC Men's T20 World Cup

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Ad Industry Gets Divided Over Self-declaration Mandate
Ad Industry Gets Divided Over Self-declaration Mandate

Highlighting the key considerations over the SDCs, marketers weigh operational costs against reputational safeguards as MIB refines regulations

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Ola To Re-enter Grocery Delivery Via ONDC

In July 2015, the company rolled out an online grocery store in Bengaluru, shortly after introducing a food delivery app in March of the same year. However, both services were discontinued within nine months, according to media reports

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Hero Motocorp Opens Pitching For Its Media Account

The account was estimated to be worth Rs 600 crore in earlier reports

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Coca Cola Company's Honest Tea Brews Wellness In Daily Chaos With Twinkle Khanna
Coca Cola Company's Honest Tea Brews Wellness In Daily Chaos With Twinkle Khanna

The #FindYourGood campaign has been conceptualised by WPP Open X

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Building a Sustainable Legacy: Journey Towards Environmental Responsibility
Building A Sustainable Legacy: Journey Towards Environmental Responsibility

By designing products with energy-saving features and promoting energy-efficient practices, companies can help consumers reduce their carbon footprint and save on energy costs, writes Sameer Saxena

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Philips Unveils OneBlade Cup, Empowering India's BGMI Gamers
Philips Unveils OneBlade Cup, Empowering India's BGMI Gamers

Through this initiative, Philips empowers young gamers to #MoveFearlessly in grooming and gaming, celebrating talent, ambition and innovation, inspiring Gen Z to pursue their dreams

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