Timex & Ananya Panday Continue To 'Waste More Time' In New Ad

Timex unveiled the latest installment of their ‘Waste More Time’ campaign featuring brand ambassador Ananya Panday. The global campaign encourages people to slow down and reconnect with their passions, even if others see it as wasting time. The third digital film emphasises that a Timex watch does more than tell time; it tells your story and reminds you to make time yours.

Deepak Chhabra, Managing Director, Timex India shared his views about the latest campaign stating, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

The latest iteration of the campaign again highlights Panday, seen joyfully gliding around her bookshelf, picking up books and appearing immersed in work. The ad then takes a playful turn, showcasing her unique take on wasting time by balancing books on her head while breaking into a groovy dance!

Actor and Brand Ambassador Ananya Panday shares her experience commenting, “I’m really excited about this third campaign collaboration with Timex. This is not just a campaign, it’s a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”  

Panday balances work and play by embracing the 'Waste More Time' concept with Timex! The campaign encourages individuals to pursue their passions without fear of judgment and fully embrace the analogue life by slowing down and living in the moment, representing a delightful departure from the ordinary.