Ambassador Alert: Boat, Fibe

Jasleen Royal joins boAt as its brand ambassador

BoAt has named Jasleen Kaur Royal, Indian singer-songwriter, as its newest brand ambassador. 

Royal is a self-taught musician who has taken the Indian music industry by storm. Despite having no formal training in music, her journey is a testament to her immense talent and dedication. She effortlessly combines singing and composing, often playing multiple instruments simultaneously, showcasing her versatility and creativity. Her ability to blend folk, indie, and contemporary genres has garnered widespread acclaim, making her a beloved figure in the Indian music industry.

As boAt's brand ambassador, Jasleen Royal will embody the brand's ethos of youthful energy, innovation, and passion for music. Her authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.

Commenting on the association, Aman Gupta, Co-founder and Chief Marketing Officer of boAt, expresses, "Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today's youth. Her song ‘Heeriye’ became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt's connection with music enthusiasts and fans."

Jasleen Royal also shares, “I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt's commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”
 

Fibe ropes in Indian actor Vikrant Massey as its new brand ambassador

Fibe, a fintech company, has roped in Bollywood actor Vikrant Massey as its brand ambassador. Massey, acclaimed for his blockbuster movie 12th Fail, will be a part of Fibe’s marketing campaigns to highlight the company’s quick and hassle-free application process as well as the ease at which its customers can avail of its services.

The strong customer connect of Massey will reinforce Fibe’s familiarity among Gen Z and millennials as a solution which addresses every individual’s needs without any lengthy process or questions regarding the usage of the loan. The association has commenced with a campaign that wants customers to dismiss the age-old tradition of saying ‘Agli Baar’, addressing the common tendency among middle-class individuals to postpone their aspirations or purchase decisions.

Conceptualised by VeryBusyPeople Film Production House, the campaign demonstrates Massey as a protagonist and narrator (Sutradhar) to guide the customers through the journey of fulfilling their aspirations through the Fibe app, be it purchasing a dream bike or an online course. Massey further goes on to highlight the benefits of using the Fibe app thereby empowering individuals to make decisions that positively impact their lives.

Sudesh Shetty, founding member and EVP – Marketing, Fibe sa, “We are thrilled to welcome Vikrant Massey to the Fibe family. Vikrant's relatable and authentic persona makes him the perfect fit to represent the brand Fibe. Fibe has remained committed to upgrading the lifestyle of the salaried class while ensuring to encourage responsible buying behaviour. Vikrant’s connect with the younger generation will significantly boost our efforts in engaging with the audiences and empower them with the Fibe app through which they can avail our offerings in an easy manner.”

Vikrant Massey further adds, “I am delighted to collaborate with Fibe in its mission of helping people fulfil their dreams with confidence and ease. The brand not only helps underserved individuals avail financial services but also empowers them with financial independence.”

“The inspiration for this campaign came from the stories of the everyday life of the youth who have many dreams and aspirations but avoid making the smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions. Leveraging Massey’s relatable appeal with the youth, we aim to create a powerful connection with Gen Z and millennials while enabling them with easily accessible financial solutions,” added Sudhir Shetty, founder and director at VeryBusyPeople Film Production House.

The integrated launch of the campaign will be promoted across various platforms, including digital and social media platforms.