Finolex Pipes & Fittings’ creative account is up for grabs. According to industry reports, the pipe manufacturing major is in the market for a creative partner.
According to sources, the brand is looking for a creative partner to complement their existing agency, Schbang, which has delivered campaigns like ‘Peedhiyan Badlengi, Pipe Nahin’ and ‘Thanda Garam Sahega Pani Behta Rahega’.
Sources also said that the key focus for Finolex is finding storytellers who can craft innovative ideas that resonate with their target audience, effectively conveying the brand's identity, values, and unique offerings.
BW Marketing World reached out to the Finolex team but they declined to comment.
This focus on brand storytelling aligns with Finolex's long-term goal of achieving strong brand recognition and market dominance.
In their annual report for the year 2022-2023 they said their primary goal in branding and marketing was to create a strong brand recognition and cement a dominant position in the minds of their target audience.
“We went above and beyond traditional approaches with our 360-degree marketing blitzkrieg that has driven positive
impact and growth in awareness and demand generation. Moving aggressively on all fronts, we went that extra mile to reach out to our stakeholders to engage and excite them with new ways of storytelling and communicating the brand narrative,” they said in the report.
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