BoAt Revives The 90s Wave With Shruti Haasan For New Campaign

boAt collaborates with actress and singer Shruti Haasan to introduce Bassheads 122 ANC wired earphones, celebrating the revival of 90s fashion with a modern twist. Offering immersive audio and wired convenience, they cater to those fond of classic styles with contemporary flair.

"I'm excited to collaborate with boAt for the launch of the Bassheads 122 ANC," remarked Shruti Haasan. “The 90s era is making a strong comeback, and I admire how these earphones blend classic wired functionality with exceptional sound quality. They offer a perfect way to relive the nostalgia of that period while embracing contemporary trends.”

The campaign, 'Bass ReWired' captures the essence of this contemporary revival. It highlights the return of wired earphones as a fashion statement, alongside other popular trends from the 90s like baseball shirts, leather pants and miniskirts. This movement is all about blending vintage with modern sensibilities, creating a unique and eclectic fashion landscape.

A spokesperson from boAt commented, “Shruti Haasan epitomises modern versatility and perfectly embodies the spirit of Bass ReWired. Known for her talent and trendsetting style, Shruti resonates deeply with our campaign, seamlessly bridging vintage vibes with a touch of modern flair.”