Articles for Brand Stories

Mistair Taps Aditya Roy Kapur As New Brand Ambassador
Mistair Taps Aditya Roy Kapur As New Brand Ambassador

Siyaram's premium fabric brand, Mistair aims to play the men's fashion game strong with Aditya Roy Kapur's youthful appeal

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Maaza Celebrates Five Decades Of Bottling India's Mango Love
Maaza Celebrates Five Decades Of Bottling India's Mango Love

Maaza honours Mango Day, blending nostalgia with Dildaari spirit

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Zoya’s Ambassador Sonam Kapoor On Indian Craftsmanship & Celebrating Women

This collaboration has enriched my journey by allowing me to represent a brand that mirrors my values and interests, says Kapoor

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60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail
60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail

In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more

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Mahindra & Mahindra Names Manjari Upadhye As CMO

Most recently, she was the CEO of Welspun Living's domestic business

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Reliance
RIL's Retail Biz Records 5.2% YoY Increase In Profits

The company's Q1 revenue is up 12 per cent

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MovieMax Cinemas Debuts Red & Yellow Logo For Exclusive Promotions
MovieMax Cinemas Debuts Red & Yellow Logo For Exclusive Promotions

In celebration of Marvel's latest film 'Deadpool & Wolverine', MovieMax Cinemas debuts a red and yellow logo as part of an extensive promotional campaign

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Ola Electric Eyes $4.5 Bn Valuation For IPO: Report

Ola Electric's last funding round in September, led by Singapore's investment firm Temasek, valued the company at USD 5.4 billion

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