Maaza Celebrates Five Decades Of Bottling India's Mango Love

Maaza, Coca-Cola India’s homegrown mango beverage celebrates India’s cherished fruit and the spirit of generosity. From Sunday family feasts to social gatherings, Maaza evokes nostalgia, connecting people with its real juicy mango taste.

Crafted from real Alphonso mangoes, each bottle of Maaza captures the essence of the golden fruit, offering a flavour that resonates with mango lovers across generations. Its name, meaning 'enjoy' in Hindi, promises that each drop is a burst of delight, refreshing and utterly satisfying.

Reflecting on Mango Day and the legacy of Maaza, Ajay Konale, Director-Marketing at Coca-Cola India said, “Maaza is more than a brand, it’s a drink that brings joy to millions of Indians. For five decades, it has continued to charm people with the authentic taste of real mangoes. This Mango Day, Coca-Cola India celebrates Maaza’s purpose of 'Dildaari’ to spread positivity by forging meaningful, heartfelt connections."

Since its inception in 1976, Maaza has become a cherished part of life's special moments. In recent years, the brand's 'Dildaari' campaigns have blended the richness of mangoes with generosity, celebrating simple connections.