Articles for Brand Stories

Anuj Poddar To Exit Bajaj Electricals In Sept

Currently the Managing Director and CEO, he has been associated with the brand for five and a half years

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Kotak Mahindra Group's Media Account Up For Grabs

The account is estimated to be Rs 100-150 crore

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Tech Tango: Modern Marketing's Next Chapter
Tech Tango: Modern Marketing's Next Chapter

From custom ads with Shah Rukh Khan to AR-fueled eyewear try-ons, brands leverage the digital wave to consumer hearts in their next chapter of modern marketing

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Camlin Founder Subhash Dandekar Passes Away

Under his leadership, Camlin expanded from painting materials to office supplies, professional artist tools, and educational items like math instruments, pencils, markers, and inks

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HUL To Divest Its Pureit Water Purification Biz; Sell It To A.O. Smith For Rs 600 Cr

For FY2023-24, the water purification business accounted for less than 1 per cent of HUL's total turnover

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Swiggy Instamart Surprises Travellers With OOH Activation
Swiggy Instamart Surprises Travellers With OOH Activation

In its OOH campaign, 'Yeh Se Leke Woh Tak', Swiggy Instamart surprises airport passengers with branded products on the conveyor belt featuring cricketer Rohit Sharma

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Voltas Goes Big With Election-synced Connected TV Campaign
Voltas Goes Big With Election-synced Connected TV Campaign

For the campaign, Voltas partnered with Havas Media and MiQ yielding 95 per cent view-through rate, reaching 25 per cent of addressable CTV audience

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Ambani Wedding: A Showcase Of Brand Power & Luxury
Ambani Wedding: A Showcase Of Brand Power & Luxury

The wedding of Radhika Merchant and Anant Ambani witnessed opulence, global allure, star power and exclusive collaborations

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