Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
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Hindustan Unilever's Q1 FY25 sees an 11 per cent rise in marketing investments with strong performance in-home care and double-digit growth in ice-cream segment
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Bollywood actress Sanya Malhotra will lead a 360-degree campaign, emphasising fashion, style and self-expression, as HMD gears up to enhance mobile experiences with its latest range
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Industry experts commend the budget’s focus on digital infrastructure, skilling initiatives, women empowerment and support for MSMEs, highlighting its positive impact on various sectors and business growth
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To amplify the monsoon vibe, Fortune’s also released a new TVC celebrating the joy of enjoying homemade pakodas during monsoons
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MakeMyTrip increases promotional activities to $40.1 million, up from $30.6 million in the previous quarter
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Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
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GCPL hits Rs 1,011 crore amid SKU rationalisation and has risen to 5th largest advertiser in India. The company also plans for double-digit growth
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