Godrej Interio recorded 25 per cent growth during the festive season. The surge was fuelled by evolving consumer preferences and robust demand across regions, with North and Central India emerging as top-performing zones.
Commenting on festive season growth, Dev Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio said, “This festive season's performance reflects our deep understanding of evolving needs and aspirations of the modern Indian consumers. The strong growth across regions validates our strategic focus on design-led innovation including personalization and modularity with products like Upmods range and delivering an enhanced customer experiences using latest technology. Our ability to cater to diverse preferences with a vast product range while maintaining a consistent quality standard has been key to this success. As we head into the wedding season, where a higher consumer activity is anticipated, we are confident that our targeted offerings, combined with an expanded product portfolio and deeper market penetration, will enable us to sustain this momentum. By staying attuned to consumer trends, we aim to redefine spaces and create delightful experiences for our customers.”
The demand spike reflects a broader consumer shift towards creating personalised and multi-functional living spaces, driven by the ongoing adoption of hybrid work models. Godrej Interio reported increased interest in modular and customisable furniture, showcasing the trend of homes evolving into versatile environments.
To address these preferences, the brand launched the Upmods range, offering modular and personalised solutions for bedrooms, living rooms and dining spaces. Customer engagement was further enhanced through free site visits, the introduction of a 3D Room Planner and virtual tours of their digital manufacturing facilities available at retail outlets. Godrej Interio also expanded its market reach by adding 80 new channel partners in FY25, with plans to onboard an additional 124 by the end of the fiscal year. Strategic partnerships with major banks provided flexible financing options for customers, making purchases more accessible.
The festive and wedding season is projected to contribute approximately 35 per cent of the brand’s annual revenue, underscoring its significance in Godrej Interio’s growth trajectory.
Looking ahead, the company plans to capitalise on the wedding season with tailored bedroom furniture packages at various price points while continuing its focus on market expansion and delivering enhanced customer experiences.
