Kenvue Appoints Publicis Media As Agency In APAC
Earlier, IPG was handling the brand's media duties
Formerly Johnson & Johnson's consumer division, Kenvue, has wrapped off its APAC media pitch, which started in early 2024. According to a source, Publicis Media is chosen by the consumer health company to serve as its media agency, replacing IPG. The proposal was being handled by R3, a worldwide independent marketing company.
According to the MI study, Kenvue added FCB and BBDO to its list of creative agencies in early 2024.
Johnson & Johnson (J&J) declared in late 2021 that it would split off its consumer health division and establish a new publicly traded company. Inspired by the words "Ken," which means knowledge, and "vue," which refers to referencing sight, J&J originally revealed the moniker Kenvue in September 2022.
