Vijay Deverakonda Celebrates Kfc’s Epic Taste In Hot Air Balloon

Kfc has taken its latest campaign, ‘Taste The Epic’, to new heights with action hero Vijay Deverakonda. In a series of posts on Instagram, the VD 12 star shared his experience at India’s most Epic Kfc. The actor, who’s been training with an international action director for his upcoming film, was seen hanging out of a hot air balloon, soaring several feet above the ground as he savoured his favourite KFC dishes including the iconic Hot & Crispy Chicken bucket and the Classic American Zinger.

Vijay Deverakonda said, “For me, good isn’t good enough. I live for the thrill of the extraordinary, the EPIC. Whether it's my work, my hobbies, or even the experiences I chase, I’m always searching for the greatest. When it comes to taste, KFC has always been EPIC. Right from the Hot & Crispy Chicken to Chicken Popcorn, Zinger Burgers and more, I’m a fan of their entire range of finger-lickin’ good food. And today I got to enjoy this taste at India’s most EPIC KFC - in the sky in a hot air balloon! Quite literally an out of the world moment!"

The video amassed over 2 million views, 152K likes and nearly 700 comments within just 12 hours of its release.

KFC's latest Taste The Epic campaign celebrates the unrivalled, unbeatable flavour of its iconic best-selling menu items. As part of this campaign, a film was embarked on across TV and digital platforms, supported by a comprehensive 360-degree marketing plan.

Available at all KFC outlets, chicken enthusiasts can choose from a wide range of all-time favourites.