Peter England's Wedding Campaign Gets A Bollywood Twist With Karan Johar

Peter England has partnered with filmmaker Karan Johar to unveil 'The Bollywood Wedding' campaign ahead of the wedding season. Celebrating the blend of traditional elegance and modern style, the campaign invites grooms and guests to step into the limelight with confidence and flair, embodying the glamour and vibrancy of Bollywood weddings.

In the campaign film, Johar embarks on a fun journey to find the perfect name for the collection, suggesting playful titles like 'Dulha Sajake Rakhna' and 'Baarat Ho Toh Aisi'. Tapping into classic Bollywood wedding themes, Johar embraces the grandeur and drama synonymous with Indian cinematic weddings. Enthusiastically naming the collection 'The Bollywood Wedding', he confidently predicts its blockbuster appeal, showcasing his belief in its potential to captivate audiences.

Anil S Kumar, COO of Peter England shared the vision behind this fabulous collection stating, “The Bollywood Wedding” campaign, in collaboration with Karan Johar—a true icon in both film and fashion—embodies our commitment to empowering grooms and groomsmen to shine with confidence on their big day. We have crafted a collection that captures international style, luxurious fabrics, and the magnetic allure of Bollywood, making Peter England the ultimate destination for unforgettable wedding attire.”

The campaign underscores Peter England's focus on expanding its presence in occasion wear, positioning the brand as a top lifestyle choice for the modern man. With an emphasis on wedding and festive attire, Peter England seeks to become the go-to destination for stylish, sophisticated celebration wear. The collection includes classic two- and three-piece suits, elegant velvet bomber jackets and tailored shirts, offering the perfect wardrobe for grooms and their entourages on their special day.

Bollywood director and actor, Karan Johar revealed the launch, exclaiming, “When I heard Peter England was doing a Bollywood-inspired collection, I was immediately curious. But when I saw what they had created, I was ecstatic! I love how the brand has captured the essence of Bollywood glamour in every detail—whether it’s a shirt or a suit—and I’m thrilled to be part of this launch.”

The campaign is now live across India, available in over 150 stores and reaching audiences through a mix of traditional and digital media. It will be further amplified with on-ground activations and engaging content collaborations, creating an immersive, larger-than-life experience for the audience.