Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
In the last 10-12 years, technology has become the most impactful driving force for mankind, he asserts
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She sheds light on how the importance of CX in the banking sector and how banks should prioritise CX and personalised experiences for customers
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The brand has spread its business across the kids & moms and young Indians category
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The brand is also investing heavily in social media as it allows space for storytelling, its primary goal
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Interestingly, programmatic's share in 2021 was 42% & is expected to reach 70% in the next 2 years
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This Mother's Day, brands come all out to salute our in-house soldiers- the mothers
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The brand has set its focus on 'what is a diamond and what does it do in the hearts & minds of consumers?', adds Jain
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What are the D2C brands really doing differently and what can legacy brands learn from these new players who are seriously challenging the norms of retail marketing? Let's find out
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We see that even the sky isn't the limit when it comes to the metaverse. But how equipped are the marketers when it comes to the actual use?
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Consumers are willing to pay 50 per cent more for 5G plans with bundled digital services, compared to just 10 per cent premium for 5G connectivity
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