Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
While one school of thought believes this move to draw a clearer expectation between the two parties and further streamline the newer systems, others feel it will only create more chaos
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He is the captain who prioritises agility, nimbleness and adaptability to come out victor in all situations
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Streamlining business logistics is one of the most vital aspects, especially after these uncertain times. Read how the logistic companies are augmenting the growth of online businesses, overcoming all hardships efficiently
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With the biggest roster of Indian unicorns, they all envision to create a lasting impact, he adds
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The brand's accents in design, innovation and communication have been core to the its existence
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Advertising, as we all know, is a double-edged sword. While it can enforce stereotypes, it also has the power to change mindsets by presenting the issues more sensitively. A reorientation of the whole messaging part to create a progressive gender depiction is required, believe experts
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T-Series, which started off as a music company, has transformed itself into a formidable film studio today. Along with producing films independently, it has also spread its wings to produce digital content for OTT platforms recently
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Retailers are in a powerful position to make changes that drive sustainability across functions while enabling a profitable future
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The former will demerge and operate as an independent digital agency from hereon
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Quick look at how brands across sectors are emerging as socially conscious & responsible and pushing towards sustainable living in 2022
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