Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Leading marketers reveal their experience of collecting '1p data', which fosters creative and compelling value exchanges for prospective and existing consumers, helping supercharge their brands
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He joined the group in March 2023 and is currently serving his notice period
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Along with my commitment to continuous learning and a willingness to embrace new challenges, she adds
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When things did not go my way, I had the resilience to take it in my stride to work harder, recalls Anita Kotwani, CEO Media, South Asia, dentsu
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Breaking stereotypes, embracing their true selves, and making a significant impact, BW Marketing World honours women leaders who have contributed to and continue to shape the Indian marketing and advertising ecosystem
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In 2024, we aim to continue to be at the epicentre of innovation and solidify our industry leadership as a futuristic and innovative technology brand, he asserts
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Industry leaders zero in on the timely dissemination of fact-checked news and regulators establishing an equitable model for the ecosystem's healthy growth
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Thakur navigates the Indian media landscape, touching the broad contours of freedom and responsibility of the press
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With AI being the central collaborator, brands and agencies are making the most of its benefits, striving hard to fill the gaps and establishing a healthy alliance overall
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While there were no major proposals for the sector, industry experts aspire to see more direct incentives or policies aimed at strengthening the ad industry in the future
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