Brands Celebrate The Miracle Mothers

They say life doesn't come with a manual but a mother. Well, this is an undisputed statement that requires no further explanation. Mothers have, for eternity, been our first love, a pillar of strength, a confidant, a shoulder to cry on and a 3 am friend. Basically, the superhero that every child ever needs.

It is no hidden fact that mothers make life better and in challenging times, put up a brave face to encourage their children to lead a fearless life. One can never reciprocate the unconditional love and affection that she showers upon us. With this thought, brands across sectors have made laud-worthy efforts that showcase and celebrate these powerhouses.

Let's look at some of the most innovative campaigns for Mother's Day 2022:

Hershey India collaborates with Café Coffee Day to celebrate our moms for Mother's Day

On the occasion of Mother's Day, Hershey India rolled out a collab between HERSHEY’S KISSES and café chain Café Coffee Day. The iconic chocolate brand will bring to life the proposition of ‘Say it with a Kiss’ on the occasion of Mother’s Day, through the unique shape of its delicious chocolate HERSHEY’S KISSES, by creating Kisses shapes in the foam on top of cappuccinos sold by CCD across approximately 100 stores. The specially curated cappuccinos will be available on the 7th and the 8th of May. This will be accompanied by free samples of HERSHEY’S KISSES urging everyone to ‘say it with a kiss’ on the occasion of Mother’s Day, creating a unique experience to make mothers feel special.

As HERSHEY’S is all about celebrating bonding moments with our loved ones, through this collaboration the brand is simply asking the consumers, 'When was the last time you gave your mom a Kiss?' The activation will be further amplified on Hershey India’s Digital channels & through online communities like LBB.

Mylo’s campaign celebrates “Mom CEOs”, this Mother’s Day

Every mom is a CEO, in charge of leading her family and responsible for its efficient functioning that requires juggling multiple functions. In recognition of and to pay gratitude to Mothers doing it all, Mylo’s new digital campaign launched today celebrates her role as CEO – Chief Everything Officer. The campaign is an emotional and hard-hitting film that shows a husband acknowledging his wife's role as a Mother who does it all, regardless of her hands being full with a new baby.

Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions – lots of joy indeed but also a fair bit of exhaustion, sleep deprivation and a lack of recognition for the efforts it takes in raising a child. Through this film, Mylo highlights that motherhood is a full-time job that deserves to be recognised and appreciated. By showing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed opinions about a mother’s role and celebrates her efforts and dedication in helping raise a happy family.

The film concludes with Mylo reiterating- Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai

The Mother’s Day campaign is created, developed and executed by BTDT Media and conceptualised by Mylo.

Mother’s Recipe celebrates Mother’s Day with #tasteofmotherslove thanking all the mothers who made Work from home special

This Mother’s Day, Mother’s Recipe – a Made in India has launched a new digital campaign. The campaign #TasteOfMothersLove is conceptualised and executed by Mother’s Recipe and  Social Panga with an aim to acknowledge mothers who made work from home special & filled with loads of Pyaar.

The campaign video depicts a young working professional lady who is recording a heart-touching poem to her mother on Mother’s Day, thanking her for everything. It is a heartfelt poem is of the ordinary events that occurred during the WFH scenario for her, the usual tension on Zoom calls, and meeting the deadlines. The daughter appreciates the fact that her mother all through the pandemic became her strength, showered unconditional love, and ensured she ate well. The ad film ends on an emotional note where the daughter sends her the recorded video wishing her mother a very happy Mother’s Day. The campaign beautifully weaves together a narrative about each mother who made every moment of ‘work from home’ incredibly special. The digital campaign will be amplified across all social media platforms before Mother’s Day.

SUGAR Cosmetics Launches #MaaKoNazarNaLage Campaign appreciating Mothers in their own language of love

To celebrate and honour the embodiment of love this Mother’s Day, SUGAR Cosmetics has launched the #MaaKoNazarNaLage campaign. The emotive campaign is derived from the notion that mothers feel truly appreciated and content when their kids are praised for their success. 

The SUGAR Cosmetics’ #MaaKoNazarNaLage campaign kick-starts on the social media platform Instagram on 8th May’22, Mother’s Day. The idea behind this campaign is to make mom’s around the world happy by hearing their children get appreciated for all the hard work they have done. As a part of this campaign, the cult-fave beauty brand created personalised letters for over 1000 influencers, praising them for their success and thanking their mothers for the massive role they have played in it. And to truly personify the Indian mothers, SUGAR Cosmetics as a part of this campaign sent their bestseller Kohl Of Honour Intense Kajal to all the bloggers to put the ‘Nazar ka Tikka’ on their mothers as a sweet gesture.

Shoppers Stop celebrates #CoolMoms with the latest Mother’s Day campaign

Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This campaign focuses on the unexplored side of millennial mothers. It draws out their liberal, progressive, and open-minded side. The #CoolMoms campaign reflect how mothers inspire and encourage their children to be their true self. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role, to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide.

This digital film is based on multiple real-life situations that push the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late-night video games, it leaves the child surprised by the mother’s friendly, lighthearted, and cheerful side.

Ubon Unveils #RockstarMoms campaign

Mother's day is around the corner and different brands have their own way of expressing gratitude to mothers by touching upon a variety of motherhood related themes. Taking a step further, India’s leading Gadget Accessory & Consumer Electronics brand, UBON will soon be rolling out its marketing campaign '#RockstarMoms', with its exceptional take for this Mother’s Day.

A maternity break teaches a woman to lead by instinct, and trust her own decisions, even when she often feels overwhelmed by advice received by others. It is only in this special phase of life that a woman really masters the art of time management and constant prioritisation while she juggles multiple roles and responsibilities both personally and professionally.

The film protagonist, Radhika, is a young mother and a promising candidate with charisma and a whole lot of rich experience. She is just back from her maternity break as she appears for a job interview. The interviewer is curiously surprised by the mention of ‘Life Boot Camp’ on her resume, even as she describes it beautifully just like any other job experience and the responsibilities that she might not even let go of. However, the interviewer’s decision was a little divided!