Media Plans Should Now Be Programmatic-Only: Tejinder Gill, The Trade Desk

With nearly 13 million ad opportunities on its platform every second, The Trade Desk envisions building a scalable option of choice for marketers in India. Tejinder Gill, GM, The Trade Desk, India emphasises how programmatic is helping marketers with an optimal level of control and is one of the fastest moving & most innovative sectors of technology & marketing today. However, for him, programmatic's journey in India, which began roughly 4 years back is yet to achieve its true definition. 

Gill also sheds light on the company's key achievements in the past year, which include strategic hiring, opening its first engineering hub in India, launching programmatic programmes, along with partnerships across platforms.

Watch his complete interview: