Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
True friends are always together in spirit, cheers Raabta, a short film directed by Gautam Vaze.
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In our recent episode of BWDialogue, we had the pleasure of speaking with Rajesh Mehra, Director & Promoter, Jaquar Group, about the trajectory of the brand, what makes Jaquar a category captain and his vision of touching a billion dollars of revenue in the coming few years.
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IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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Despite the IPL rush, the rise of digital companies sponsoring the forum and overcoming challenges, there are still certain areas that marketers need to better understand to ensure the property works harder for them.
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Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).
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Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family
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From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.
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Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.
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My only questions here remains- didn’t the makers expect such a reaction?
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Conceptualized in-house, the pan-India campaign is centered around Zoho's core belief that software-building is a timeless craft that is mastered over years of earnest practice.
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