Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
While OTT and gaming are expected to gain, the M&E sector, overall, deserves a paradigm shift in budgetary considerations, stress experts
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A senior leader from the global team is expected to take over
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The next frontier in artificial intelligence, Gen AI, is not just a technological leap; it's a seismic shift in how marketers adapt, innovate and enhance customer experiences
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Our business today is primarily offline and we are headstrong about changing it, he stresses
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With agility and speed being its key differentiators in the past decade, the brand envisions positioning itself as a globally recognised household name, while preserving its fundamental essence
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The brand's latest campaign taps into how one's loyalty to Lay's can even challenge the strongest connections, capturing the absolute, unspoken love across generations
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ITC’s Vidit Sidana emphasises on observing, listening, reading, and watching around to gather the best of marketing ideas
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Looking to invest strategically in the future, upcoming elections and sports stand tall as the juggernaut for marketers to shell out big monies
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As the CMO and Executive Vice President, he will also spearhead marketing at HDFC Sky
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Finding motivation in this accolade, StrobeWorks’ Shiva Sharan suggests keeping trends, innovation, and tech in sharp focus always
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