Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Are marketers really losing their confidence in data? We find out...
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On the back of its powerful infrastructure, insights, collaborations, sustainability & security, Google Could will continue to strengthen its presence with valued partnerships and customer collaborations
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The book provides the future direction of brand strategy in creating inspiring brands that take a stand. It also helps leaders unlock their brand’s true potential by reminding them of who they really are
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Nudges can help the users discover relevant products and make better choices, he believes
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For this, the brand regularly engages with them for feedback and incorporates it into their offerings, she adds
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The 'buying category' on digital has increased due to the pandemic, he observes
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Experts deliberate on the problems that Web 3.0 has been able to solve, along with their rationale behind investing big in it
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Is marketing and media taking the lead it can in challenging societal bias?
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Each demonstrating a unique story of her own, these leaders are exemplars of grit, glory and gumption
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Iyer looks forward to filling the captain's shoes with empathy, change and possibilities at the agency
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