12-13 Of The Brands We Handle Are In IPL This Year: Rajdeepak Das, Leo Burnett

Having shot 90 pieces of content between July-August last year, Rajdeepak Das, CEO & CCO – South Asia, Leo Burnett stands as a proud and passionate leader, having won a lot of accolades and applauses this year. Agreeing that consumers & brands have always been demanding, he also observes a streak of empathy enveloped in their communication today. "Our clients continued to believe in us during the tough times. They understood what we were going through," he says. 

Watch him in a freewheeling conversation about the advertising business in India, keeping creativity at the core, change in agency functions, and more.