Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
The platform has been powering advertising across cricket series and will continue to power the biggest through 2023, assures Verma
Read More
Traditional technology and digital put together are creating a great experience for the consumers, he explains
Read More
And as a brand, OLX Autos is aiming to drive higher engagement through their communication by being relatable to the challenges consumers face in their daily lives
Read More
Malhotra joined the new office on July 1, 2022 and has shifted base to Dubai
Read More
Our aim is to keep innovating and come up with the next 'big' marketing campaign, she adds
Read More
We are keen to catalyse the metaverse community because that's where connections will eventually get to, he adds
Read More
Data is a tool that can be used to amplify and fuel your work, but never supplant it, feel experts
Read More
On the other hand, Virtual reality (VR), augmented reality (AR), and Mixed Reality (MR) will soon go mainstream
Read More
Whoever does this better, the more flexible it will be for them to offer an extensive viewing experience and gain greater market share in India, adds Mittal
Read More
With Dentsu Creative, the agency looks to transform the creative face of dentsu as a network
Read More
