Hansgrohe- Elevating Consumers' Multisensory Experience Through Technology
Michael Kiolbassa, Global Brand Marketing - Manager Markets, AXOR and Gaurav Malhotra, Managing Director, Hansgrohe India take us through the overall contours of the swelling bathroom and kitchen market, explaining how a leading German brand is recalibrating the way bathrooms are configured in India.
Both the leaders explain how in the past 20-30 years, a bathroom was probably seen as a room of pure hygiene. In the last few years, it has evolved to a place where you relax and live a time of your own. This has been further accompanied by great developments towards 'individuals'. "Bathrooms were very functional earlier. We have now moved far beyond functionality and resonate on the experience side. They now are an expression of the owner. For this, we have partnered with the best of experts around the globe who help us amalgamate multiple cultures, shapes, elements, choice of materials, etc.", they explain.
Watch them talk about their marketing strategies, future plans and more in this video.
