Exclusive: Langoor & Havas Part Ways

Our industry sources have confirmed the split of Havas and Langoor. Havas, in 2019, announced the acquisition of independent digital agency Langoor for an undisclosed amount. As part of the agreement, Langoor was rebranded as Langoor Havas and was led by its co-founder Venugopal Ganganna, who took on the newly-created position of chief digital officer, Havas Group India, reporting to Rana Barua, group chief executive, Havas Group India.

Going forward, Langoor will continue to focus on Metaverse and Web 3.0. 

Talking about the development, Rana Barua, Group CEO, Havas Group India, said, “The pandemic allowed us to re-evaluate our vision and some of our goals, and as we revisited the future plans, we realised that Langoor’s new plans were unique but different from ours. So, we came to a mutual decision to part ways. I wish its co-founders all the very best in their journey ahead.”

Venugopal Ganganna, co-founder, Langoor said, “In the ever-changing world of marketing transformation, we constantly innovate at the intersection of data, creativity, and technology and create new focus spaces and offerings that would deliver true business outcomes. The new refreshed vision and offerings were different from what we had originally envisaged with the Havas Group. Hence, we mutually decided to demerge this association and become independent again. We thank the Havas Group for the short partnership and wish them the best always”.