Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Industry veterans talk about the nuances behind creating powerful and effective sonic identities and their consequences on brand perception and loyalty, and more
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Aligned with the introduction of ISEC, MRSI orchestrated a panel discussion in the capital on 21 February, 2024 that emphasised the significance of an advanced socio-economic classification system for effectively reaching target consumers
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Omnicom Advertising's CEO, Aditya Kanthy maps future strategies for BBDO India, DDB Mudra and TBWA\India in an exclusive conversation with BW Marketing World
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Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more
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Industry leaders state that Nodwin's acquisition of Comic Con India reiterates the importance of ‘experiences’ in connecting with consumers in a cluttered marketing landscape
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BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry
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She joined the FMCG major in 2021 as COO - Media, Branding and Communication
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Dalal chats about Mountain Dew’s plans and marketing strategies for the new year, its focus on innovations, its recent partnership with Ranveer Allahbadia and The Ranveer Show and more
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Mjunction’s Udit Narayan Singh highlights contextual investments
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Boult's Tom Stany reflects on awards, motivation, and future aspirations
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